Rockpunch is an Atlanta-based media production company specializing in geek and gamer themed content. Their crew approached me with a need to completely rebrand their channel. Over the course of several months I helped them formulate a new look. Their goal is to “stand out in a sea of content by remaining flexible, genuine to [our] geek roots, and set trends rather than follow them.”
Timeline
12 weeks
Tools
Adobe Photoshop
Adobe Illustrator
WordPress (Divi)
Services
Logo Design
Branding
Web Design
LOGO DESIGN
Rockpunch’s logo design was inspired by Mayor Rockpunch, a character from one of their original YouTube shorts, Neon Dragons. The main font used in the logo – Honeyvoid – emulates the painted-on style that you can see on the board that Mayor Rockpunch carries in the video.
ALTERNATIVE CONCEPTS
BRAND MISSION
Rockpunch exists to uppercut the usual. The brand is a safe place for the weird, for the revoluntionary, for media that can’t be contained by genre or style. The Rockpunch label is an indiciator of premium entertainment that promises one thing above all–to aggressively pursue their own voice.
BRAND GUIDELINES
Rockpunch’s unique identity represents their mission through the use of bold visual elements and typographical styles. These styles promote flexibility and allow the brand to transcend above the usual.
TEAL
#008985
RED
#BC2911
BLACK
#1E1E1E
BEIGE
#E8E2D1
LIGHT TEAL
#12E0CC
LIGHT RED
#FC5442
YELLOW
#F9B919
ROCKPUNCH PRESENTS
GEEK TRIVIA
Rockpunch also requested a set of unique branded elements for their weekly trivia nights hosted at Battle & Brew and other Atlanta venues. Assets produced include a custom rules banner, table-tent advertising and business cards.
